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Episode 134 Marketing the Clinician You Are Not Who You Think You Are Supposed to Be
Startup Nation, Meet:
Diane Webb, LMHC
Diane Webb is a licensed mental health counselor and personal development coach. Diane is owner/operator of Edwards Mental Health, a group private practice located in Clifton Park, NY.
In addition to her practice, she coaches other therapists on reducing the negative impact of imposter syndrome of their career trajectories and marketing.
Show Notes:
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What the problem is (trying to be everything to everybody).
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Why this is problematic (it negatively impacts you practice, your success and your marketing efforts when you are not marketing to your unique strengths, interests and passions).
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Imposter syndrome gets in the way of specific marketing to your strengths- it prevents you from even seeing your strengths! To help you be the clinician you are and not want you think you should be, work to overcome imposter syndrome.
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Keep creating and looking at who you are, who you want to serve, and what you are passionate about to create your unique 'clinical identity.'
Resources & Giveaways
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Take a Tour of Kate's Design - Check Out Bayview Therapy
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Hug Your Haters: How to Embrace Complaints and Keep Your Customers By Jay Baer
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Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek
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You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life By Jen Sincero
Guest's Contact Info:
Are you feeling stuck, overwhelmed and frustrated not knowing where to start or how to grow and scale your private practice. You’ve spent years in school and a ton of money getting your degree, but you weren’t taught about the necessary branding, marketing, and entrepreneurial skills needed to be successful in private practice.
We get it, we’ve been there. We are Kate and Katie from The Private Practice Startup. We’ve spent a crazy amount of money and over a decade learning and perfecting a proven marketing strategy that works. Let us teach you the step by step system to help you fill your practice with the clients you love and live the life you’ve always dreamed of. Visit privatepracticestartup.com and look for the e-course tab to learn more and see the amazing results our coachees have been achieving.
If you’re in private practice, you wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. So let them wear one of your many hats — you have better things to do. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at gusto.com/pps.
Fill your practice with the clients you LOVE and live your DREAM life without wasting time, money, and energy learning everything the hard way. Click Here to take advantage of our FREE Dream Private Practice Playbook today!
Meet Your Co-Hosts:
What’s up #StartupNation!?! We’re so excited you’re here. In case you’re new to our community, I’m Dr. Kate Campbell, LMFT (on the right) and my business partner aka “BP” Katie Lemieux, LMFT is on the left.
We both built our thriving, 6-figure full-fee private practices from the ground up and love inspiring ambitious mental health professionals across the globe to brand themselves and grow their dream private practice!
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We have a blast co-hosting the podcast! We look forward to inspiring you from startup to mastery!
