Listen now to our latest episode...
startup nation, meet: Amber Lyda
I’m a licensed psychologist and therapist advocate promoting creative ways to provide service without the self-sacrifice!
I love teaching therapists to build profitable online therapy practices or to turn passions into passive income generating projects.
There are so many ways to support the public with our skills. Let’s explore them!
show notes
Get competent and confident in online therapy.
You must do video. And several. Make them helpful. They don’t need to be about you. They should help others. YouTube has mad SEO. Facebook has mad SEO. Load videos up separately to each channel. Title them with searchable terms. Podcasts are great. Turn them into videos.
Choose the social media of your ideal client. Create a professional profile. Share help freely. Ask your friends to follow. Ask them to share your content with their friends. If you want to get fancy and promote posts, watch YouTube to learn strategy or hire someone. Otherwise, you’ll throw money away. Understand the power of a Call to Action. Titrate it to your audience.
Hit many online marketing places at a surface level, dig deep into one or two.
Person to person connection is KEY. List out your warmest contacts. Connect with them, ask questions, share enthusiasm authentically.
List out cooler/cold contacts but who are likely to be serving your ideal client. Reach out to them in a personalized way, asking how you can serve them, asking more about their practice to refer to them, etc. Always wrap up with a plan for a purposeful next contact.
Resources & giveaways
Guest's contact information
Meet your co-hosts:
Kate & Katie
our awesome sponsors:
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Are you feeling stuck, overwhelmed and frustrated not knowing where to start or how to grow and scale your private practice. You’ve spent years in school and a ton of money getting your degree, but you weren’t taught about the necessary branding, marketing, and entrepreneurial skills needed to be successful in private practice.
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